ZHUANZIGUOZIWEI：http://www.sasac.gov.cn/n4470048/n13461446/n14717310/n14807629/c15945771/content.html

中国医药团体无限公司党委布告、董事长 刘敬桢

       GUOMINANKANGSHIMINZUXINGSHENGHEGUODUQIANGSHENGDESHOUYAOBIAOJI。XIJINPINGZONGBUGAOZHICHU，YAOBAGUOMINANKANGFANGZAIYOUXIANCHENGZHANGDEJIMOUWEIZHI，YIQIANJINANKANGHUKOU、YOUHUAANKANGBANSHI、WANMEIANKANGBAOZHENG、FUZHIANKANGQINGKUANG、CHENGZHANGANKANGCAICHANWEIZHONGDIAN，JIASUBIANCEANKANGZHONGGUOFUZHI，JINLIQUANFANGWEI、QUANZHOUQIBAOZHENGGUOMINANKANG。DANGDESHIJIUDAZUOCHULESHIXINGANKANGZHONGGUOJIMOUDEYANZHONGJUEYIDASUANANPAI，CHONGSHIBIAOXIANLEDANGZHONGJIAN、GUOWUYUANDUIYANHUGUOMINANKANGDEGUODUANJUEJI，CHONGSHIZHANGXIANLEYIGUOMINWEIZHONGJIANDECHENGZHANGLINIAN。

       GUOYAOTUANTISHIDUYIYIJIAYIXINGMINGANKANGCAICHANWEIZHUYEDEZHONGJIANQIYE，YESHIDUYIYIJIAJINRUTIANXIA500QIANGDEZHONGGUOYIYAOQIYE。GUOYAOTUANTIDECHUXINHESHIMINGSHIYIZHIYIGUOMINANKANGWEIZHONGJIAN，BUSHIZHIZUGUOMINDAZHONGDUIXINGMINGANKANGDEKUAJIAODENGHOU；YIZHIANSHENGUODUHESHEHUICHENGZHANGXUYAO，SHICHENZHONGHOUSHIXINGYIYAOYANGQIDEYIWUHEDANREN，ZHOUQUANTOUSHENANKANGZHONGGUOFUZHIDEJUDAQIJIDANGZHONG。GUOYAOTUANTIPINPAIDE“ROU”，BIAOXIANZAIPINPAIWENMINGYUPINPAICHUANBUSHANG。CHENGXI“GUANAIXINGMING，BIHUANKANG”DEPINPAILINIAN，GUOYAOTUANTIPINPAIJIDIAOFUYOURENDAODEWENDUYUGANQING。GUOYAOTUANTIPINPAIDE“GANG”，BIAOXIANZAIPINPAIBANLIYUPINPAIYANHUSHANG。PINPAIYAOXIANGHUODEZHANGZUDECHENGZHANG，BIXUZAINEIBUDALAOGUIZHIDEDIZI，ZAINEIBUZHULAOFALINGDEYANHU。

       励精图治 传承良好品牌基因

       GUOYAOTUANTIYI“GUANAIXINGMING、BIHUANKANG”WEIQIYEJIAODIANLINIAN，ZHUDONGSHIXINGYANGQIDESHEHUIYIWU，CHIJIUCHENGDANGZHEGUODUQIANGXIANJIUZAIYAOPIN、SHENGWUCHENGPIN、ZHONGYAO、YILIAODONGXIDEZHONGJIANCHUXUHEYINGJITIAOSUO、GONGJISHIMING，WEIBAOZHENGGUOMINDEXINGMINGNINGJINGYUSHEHUIBUBIANCHANYANGLESHOUYAOGANHUA。ZAIXINGUANFEIYANYIQINGBAOFAHOU，GUOYAOTUANTIBAGUOMINDAZHONGXINGMINGNINGJINGHESHENCAIANKANGFANGZAIDIYIMING，CHONGSHICHANYANGGEJIDANGGOUZAOSHANGFENG，QUANYUANDONGYUAN、QUANXIANHAIJI、QUANYUZUOZHAN、JINLIYIFU，YIZHANSHIZHUANGTAIZUOHAOYIYONGWUZHIYINGJITIAOSUO、YAOPINYIMIAOYANFAGONGGUAN、YINGJICHUCHAN、YILIAOJIUZHIHEFANGYIBAOZHENGDENGGEXIANGSHIMING；ZAIYIQINGZAOQIZUIGUANTOUDE40DUOTIANLI，JIANGFUWUZHIXIQUE、JIAOTONGYUNSHUBUCHANGDENGZHONGZHONGJIANKU，LEIJIXIANGHUBEIDIYUFAWANGGEZHONGFANGHUWUZHIYU4717WANJIAN，BINGCHENGDANGLEHUBEIQUANSHENG70%YISHANGYINGJIWUZHITUIXIAOPEISONGSHIMING；GONGWANCHENGZHONGJIANCHUXUDIAOYUNSHIMING1196BI、1680DUOWANJIAN，BINGLEIJIXIANGTIANXIAGONGJIGEZHONGFANGHUFU2293WANTAO、KOUZHAO5YIZHI、SHOUSHUFU207WANTAO、GEZHONGYAOPIN3.8YIHE，WEIGUODUANDAYINGYIQINGFANGKONGDEGUOMINZHANYI、QUANTIZHAN、ZUJIZHANJINXIANLEGUOYAOQILI。TONGSHI，GUOYAOTUANTIZHUDONGHUYINGGOUJIANRENLEIWEISHENGANKANGPEIHETIDEHAOLING，ZAIHUANQIUXINGUANYIQINGCANNVESHUZHANSHI，GENJUGUODUDETONGYIANPAI，CHONGSHICHANYANGGUOJIYILIAOWUZHIZENGYUANHECHUKOUZHUQUDAOGANHUA，TONGXIAODADAN、PINBOFENZHAN，LEIJIXIANG130YUGEGUODUGONGJIFANGYIWUZHI30YIJIAN，BINGZHUDONGXIANGWAISHURUKANGYIJINGLI，WEIBENDIYIQINGFANGKONGSHIMINGDAIQULEDANYUANHEQILI。ZAIEGUADUOERKANGZHENJIUZAI、MIANDIANJIAXINGH1N1LIUGANYIQINGFANGKONGZHONG，GUOYAOTUANTIJUNCHAOZHUOWANCHENGLEGUOJIYILIAOWUZHIGAOJIZENGYUANSHIMING。GUOYAOTUANTIYANFACHUCHANDEYIMIAOCHUKOUDAOYINDU、HANGUO、TAIGUO、NIBOER、SILILANKADENGGUO，WEIBENDIGONGJIADEANKANGZUOCHULEZHUDONGJINXIAN。SHUSHINIANDESHENGENGYUKUSHOU，JIDAIRENDECHUANGYEYUCHENGZHANG，GUOYAOTUANTIWEIBAOZHENGGONGJIADEXINGMINGANKANGBUXIEJINLI，PUXIELE“WEILELIUSHIYIGEJIECENGXIONGDI”、KANGZHENKANGHONGJIUZAI、LIANTIAOYUEXINZHUANXINHAIJISARSHEXINGUANYIQINGDEDONGRENPIANZHANG。

       品牌理念的释义

       ANKANGZHIYUXINGMING，RUGUANGXIANZHIYUTAIYANG。JUBEIANKANG，XINGMINGCAISHENGSHENGBUSHI，CANBAOGUANGHUI。HUKOUYINANKANGERKUAJIAO，XINGMINGYINANKANGERCHAOZHUO。

       GUANAIXINGMING，BIHUANKANG，SHIGUOYAOTUANTIGAOSHANGDESHIMING。

       GUANAIXINGMING，BIHUANKANG，SHIGUOYAOTUANTIBUBIANDEXINYU。

       GUOYAOTUANTIYONGBULVSHIXINGXINYU，YONGQILIDUIXIANXUNUO。YIKAOCAICHANCHANQUN、BANSHIMAOYI、KEYANSHEXIANGQILIHEGUOJIWAIDEYINGXIAOSHOUJI，BAGUANAIYUBIHUSABIANRENSHI。GUOYAOTUANTINULIYUZHOUQUANJINSHENGQIYEBENZHI，ZAICHENGZHANGZHONGBUSHICHAOCHUZIWO，XIANGZHECHENGLICHAOZHUODEJUBEIHUANQIUXIEZUOLIDETIANXIAYILIUQIYEDEFANGZHENMAIJIN。

       GUANAIXINGMING，BIHUANKANG，SHIGUOYAOTUANTIBUXIEDEXUNQIU。

       GUANAIXINGMING，BIHUANKANG，GUOYAOTUANTIYONGJIUZAININSHENBIAN。

       品牌标识的释义

       CHENGHAO：XINGMINGZHIXIN

       SHIYI：SHANGSHANRUOSHUI，DAAIWUJIANG

       LogoQUYONGHANZI“SHAN”DESHANGBANJUBU，JIANHUAXIANGGOUCHENGYONGDONGDESHUILIANYI，JIYIGUOYAOTUANTIRUSHUIBANDEJINHUAIXIONGJINYUJINGDI，ZEBEIWANWU、LIRANGRONGNA；Logo+ZHONGYINGWENZUHE，QUANTICHENG“SHAN”ZIGUIHUA，QUYI“SHANGSHANRUOSHUI”。LVSE、LANSE、HULANSEXIANGHUNPEI，JIANGLVDI、LANTIAN、DAHAIWUJIRONGHUI，JIYIGUOYAOTUANTISHANGMAO、KEYAN、CAICHANSANDATIXIXIETONGGONGRONG；LUOXUANSHIXIANGSHANGCHENGZHANGDEBIAOJIZOUSHI，HAOXIANGXINGMINGTIZHONGDEJIYINDNA，TUXIANXINGYESHUXINGYUJIANGLAIDECHENGZHANGYUANJING；QUANTISHEXIANGXIANXIANXINXING，TAYIWEIYIKEJIGUANAI、YIWU、LIYIYUFENXIANGDEXINGMINGZHIXIN，CHENGZAIZHEWUJIANGDAAI。PINPAIBIAOSHICHONGSHIBIAOXIANLEGUOYAOTUANTIPINPAI“GUANAI、YIWU、LIYI、TONGXIANG”DEJIAODIANDAIJIAGUAN。

       SIGEDUIPINPAIDEJIESHI

       SIGESHITUANTIPINPAIDAIJIACHUANBUDESHOUYAOQINGSHI，ZAIHONGYANGWENMING、NINGJIGONGMING、GULISHIQIDENGFANGMIANYOUZHEGUAIYIGANHUAHESHOUYAODAIJIA。GUOYAOTUANTIDESIGE《GUANAIXINGMING》YOUCHENNIANZUZUOCI、YINQINGZUOQU，YOUWENMINGOUGEJIAZHANGYEYANCHANG。ZAIQIYEWENMINGGOUDANG、XINYUANGONGRUZHIDENGZHENGSHICHANGSUOCHANGXIANGSIGE，JUBEILIZHIXIAOYING，ZENGTIANLEYUANGONGDEDIANLIGANYUGUISHUGAN。

       计谋引领 拟定实行品牌计谋

       PINPAIDIZAODAIJIA，JIASUPINPAICHENGZHANGSHIBIANCEGUOYAOTUANTIGAOPINDECHENGZHANGDESHUTUTONGGUI。CHENGLIYUGUOJIYILIUQIYEXIANGHUNPEIDEPINPAICHENGZHANGJIMOU，SHIGUOYAOTUANTIQUANTICHENGZHANGJIMOUDESHOUYAOGOUCHENGJUBU，SHISHIXING“ZOUJINLAI”JIMOUDESHOUYAOSHOUWAN。

       国药团体品牌计谋的指点思惟

       YIXIJINPINGXINSHIQIZHONGGUOTEDIANSHEHUIZHUYISIWEIWEIZHIYIN，YI“ANKANGZHONGGUO2035JIMOU”WEIZUNSHOU，YIQIANJINGUOMINANKANGCHENGDUWEIJIAODIAN，BINGCHI“GUANAIXINGMING、BIHUANKANG”DEQIYEJIAODIANLINIAN，YIGUOYAOTUANTI“SILIANGBAZHU、BAIQIANGWANYI”JIMOUFANGZHENWEIDONGSHENDIAN，YIPINDEWEIJISHI，YIPINPAIWEICHULIDIAN，ZUOQIANGZUOYOUZUODAGUOYAOTUANTIYIYAODAANKANGQUANCAICHANLIAN。

       国药团体品牌计谋成长方针

       YIGUOYAOTUANTIMUPINPAI（BAOLUOJIAODIANTUXING、“GUOYAOTUANTI”“SINOPHARM”JITUXINGBIMOZUHE）JIAODIANDAIJIAWEIGUANXIA，YIZHIZUGUOMINDAZHONGDUOTIAOLIDUOYUANHUAANKANGXUYAOWEIJIREN，JIANGGUOYAOTUANTIDAGOUCHENGZHIDILIANGHAO、PINPAICHAOZHUO、BAIXINGHUANYING、ZHONGGUODIYIDEYIYAODAANKANGQIYE。

       GUOYAOTUANTIZIPINPAIJIANGMUPINPAIJIAODIANDAIJIAZAIGECAICHAN、GEDIYUDENGXIFENFANCHOUJIAYIYANZHANG，YIZHIWEIBEN，YICHENGWEIGEN，WANCHENGCHABIEHUAPINPAISHANGFENG，PEIYANGCHUYIPIPINDELIANGHAO、DINGWEIQINGCHU、SHICHANGXIANGXINDEZIPINPAI。

       聚焦主业 晋升焦点品牌上风

       ZUOWEIGUOWUYUANGUOZIWEIJIANJIEBANLIDEDAXINGYIYAOANKANGCAICHANTUANTI，GUOYAOTUANTIGOUJIANLEJIYANFA、CAICHANZHIZUO、WULIUFENXIAO、PIFALIANSUO、YILIAOANKANG、GONGCHENGSHOUYI、ZHUANYEHUIZHAN、GUOJIYUNYING、JINRONGTOUZIDENGWEIYITIDEDAANKANGQUANCAICHANLIAN，QIXIA1600DUOJIAZIGONGSIHEGUOYAOKONGGU、GUOYAOGUFEN、GUOYAOFENQI、TIANTANSHENGWU、GUDAIZHIYAO、ZHONGGUOZHONGYAO、TAIJITUANTI7JIASHANGSHIGONGSI，YUANGONGZONGRENSHU16WANDUOREN。

       对峙知行合一 构建国药品牌怪异代价

       ZHIXINGHEYISHIGUOYAOTUANTIPINPAIJIMOUDEDISE。CONGQUANCAICHANLIANDONGSHEN，BUSHIZUOQIANGZUOYOUZUODAYIYAOANKANGZHUYE，JISHIGUOYAOTUANTIPINPAIJINGLIDENEIHANXUNQIU，YESHICHENGJIGUOYAOTUANTIPINPAIDAIJIADEDIZIQILI。DUONIANLAI，GUOYAOTUANTITUODANGCHENGZHANG。2010-2019NIAN，GUOYAOTUANTITINGYEZHICHU、ZICHANZONGENIANFUHEZENGTIANLVBIELIDAODA21.71%HE21.87%。2019NIAN，GUOYAOTUANTITINGYEZHICHUJIN5000YIYUAN，WEILIETIANXIA500QIANGQIYEBANGDANDI145WEI，YINGXIANGLIBUSHIJINSHENG。ZAITIANXIA500QIANGYIYAOQIYEBANGDANZHONGWEILIEQIAN5WEI。GUOYAOTUANTIFANWEI、XIAOYIHEZONGHEQILIYANXUDUIZHIZHONGGUOHEYAZHOUYIYAOXINGYEQIANGXIANWEIZHI，YANXUQINIANDUBEIGUOWUYUANGUOZIWEIPINGWEI“ZHONGJIANQIYEDANRENRENYUNTINGSHIJICHAHEAJIQIYE”。GUOYAOTUANTIRUWEIZHONGJIANDIANSHITAI“2019ZHONGGUOPINPAIQIANGGUOSHENGDIANDIANFAN100PINPAI”，ZAI《GUOMINRIBAO》“ZHONGGUOPINPAICHENGZHANG（QIYE）ZHISHUBANGDAN”ZHONGWEILIEYIYAOLEIQIYEDIYIMING。ZAIGUOJIQUANSHIJUZIPINPAIDAIJIAZHENGXUNGONGSIBrand FinanceXUANBUDE2020NIANHUANQIUPINPAIDAIJIAYIYAOQIYE25QIANGPAIMINGZHONG，RONGYINGYAZHOUDIYI。

       GUOYAOTUANTIFUZHILELONGGAITIANXIADEYAOPIN、YILIAODONGXIWULIUYUFENXIAOPEISONGSHOUJIHEGUOJIQIANJINQIANBEICHENGDUDEWULIUZHONGJIAN，CIZHONGBAOLUO5GEGUANJIANWULIUZHONGJIAN、40YUGESHENGJIWULIUZHONGJIAN、460DUOJIADIJISHIWULIUZHONGJIAN、DIJISHIWULIUWANGDIAN，GOUJIANLE“CONGMINGYIYAOBANSHISHENGTAITIXI”，KUAYUE23WANJIAKEHUXIANGYONGDAOGUOYAOTUANTIDEYOULIANGBANSHI，SHIQIANGXIANDEYIYAOANKANGBANSHIGONGJISHANG。

       GUOYAOTUANTIJUBEIGUOJIQIANGXIANDELIYONGXINGYIYAOZUANYANJIGOUHEGONGCHENGSHEXIANGYUAN，HEBAOLUOZHONGGUOGONGCHENGYUANYUANSHI2MING、XIANGYONGGUOWUYUANDANGJUCHUGEBUZHUZHUANJIA230MING、GUODUXINYAOPINGSHENZHUANJIAJINBAIMING，BINGJUBEI15GEGUODUJIYANFAJIGOUHE59GESHENGBUJIQIYESHOUYIZHONGJIAN、10000DUOMINGKEYANZHIYUANDEZHUANJIATUANDUI，QIEHUODELEFENGFUDELIYIGONGXIAO。TINGZHI2020NIAN6YUE，GUOYAOTUANTILEIJIHUODEYAOPINCHUCHANPIJIAN3270YUJIAN，SHOUQUANZHUANLI（BAOLUOFAXIANZHUANLI）2470YUJIAN，JIN70XIANGGUODUSHOUYIFAXIANJIANGHEGUODUMIXINSHOUYIQIANJINJIANG，ZHANGGUANHEDAOCHANGNIDINGGUODUJISHOUYIGUIFAN640YUXIANG。CIZHONG，JUBEIWANZHENGZILICHANGSHICHANQUANDEGUODUYILEIXINYAOCHANGDAOBINGDU71XINGMIEHUOYIMIAO（EV71MIEHUOYIMIAO）DEYANFACHUCHAN，YOUYONGXIAJIANGLEWOGUOERTONGBOZHONGKOUBINGDEBINGFALV。Sabin ZHUJISUIHUIZHIYANMIEHUOYIMIAO（sIPV）DEYANFASHANGSHI，QUEBAOLEWOGUOJISUIHUIZHIYANMIANYIDASUANJIMOUDESHIXING。

       GUOYAOTUANTICHENGLILESHENGWUZHIYAO、MAZUIJINGLIYAOPIN、KANGZHANRANYAO、KANGZHONGLIUYAO、XINNAOXUEGUANYONGYAO、HUXITIXIYONGYAODENGCHUCHANJIDIHEYAOCAIJIDI，HEJINGYOUJINCHENGMEIGUOFDA、OUMENGRENZHENG，WHOYURENZHENGDEHESHIGUOJIGUIFANDECHUCHANXIAN。CIZHONG，SHENGWUYIYAOYANFACHUCHANQIYE，KECHUCHANZHONGGUOFADINGDEYIQIEMIANYIDASUANYIMIAOZHONGLEI，CHENGDANGLE80％YISHANGDEGUODUMIANYIDASUANYONGYIMIAODECHUCHANSHIMING，YESHIHUANQIUPAIMINGDILIUDEYIMIAOGONGJISHANG。

       GUOYAOTUANTIDAZAOLEYITIAOBAOLUOZHONGYAOSHIZHI、KEYAN、CHUCHAN、FAMAIDEWANZHENGZHONGYAODAANKANGQUANCAICHANLIAN，JUBEI1300DUOGECHENGYAOPINGUI，8GEZHONGHUALAOZIHAOPINPAIHE5GEFEIWUZHIWENMINGYICHAN，ZHUDONGCHUANCHENGCHUANTONGXIYIYAOWENMINGJINGSUI。

       GUOYAOTUANTIPEIYANGLEZHONGGUOGUOJIYILIAODONGXIBOLANHUIDENG30DUOGEZHANHUIPINPAI，LONGGAIQUANSHURENLEIANKANGCAICHANLIAN，BINGCONGANKANGYANZHANGZHIJIAODAO、BANLAN、XINGYUNDENGCAICHANJIGEXIFENFANCHOU，DAZAOHUIZHAN、ZIXUNJISHUZIHUABANSHIZHANLANPINGTAI，DONGYUANLEQUANSHUYIYAOXINGYEJIXIANGGANXINGYEDECHENGZHANG。

       GUOYAOTUANTISHENGLIMOSUO“DAANKANGGUANDIANDIAN”DEXINXINGXINGSHI，ZUJIANLEBAOLUO“GUOZHIYAOFANG”“GUODAYAOFANG”“JINXIANGDAYAOFANG”“LERENTANG”“SHENGDESHENG”“TIANYITANG”“NINGDETANG”“TONGJUNGE”DENGPINPAIZAINEIDE10000DUOJIAPIFALIANSUOYAODIAN；CHENGLILEYILIAOBANSHISHOUJI，GOUCHENGHENAN、HUBEI、LIAONINGDENGDUOGEDIYUYILIAOJIQUN，JUBEI129JIAYILIAOJIGOU，YIHUZHIYUANJIN2WANREN，ZONGCHUANGWEISHUCHAO1.6WANZHANG，GOUCHENGLEZONGHEXINGBINGYUANYUKOUQIANG、FUYOU、YIXUEMEIRONG、KANGYANG、XUEYEWURANZHONGJIANDENGTEDIANZHUANKEYILIAOJIGOUPEIHECHENGZHANGDEPINGMIANZHENLIAOKUANSHI，RANGGENGDUORENXIANGYONGDAOBIANLIDEYILIAOANKANGBANSHI。

       2020NIAN，ZAIKANGJIXINGUANFEIYANYIQINGZHONG，GUOYAOTUANTICHUCHANDE22ZHONGHUXIDAOJIANCESHIJIHEZAIDIYISHIHOUJIECHULEYIZHIBINGDU，CHENGWEIZHONGJIUJIANDINGBENCIFEIYANYIQINGXIXINXINGGUANZHUANGBINGDUZHANRANDE“ZHINANZHEN”；QIANGXIANSHENGLIYANZHICHUXINXINGGUANZHUANGBINGDUHESUANFENZIJIANCESHIJIHE，SHOUPIJINGYOUJINCHENGGUODUYAOJIANJURENZHENG，BINGJINGYOUJINCHENGOUMENGCERENZHENG，SHIBINGHUANSHAICHA、BINGDUJIANCEFENSHOUDE“TANZHAODENG”；QIANGXIANTICHU“YONGXINGUANBINGYUZHEDEXUEJIANGYIZHIWEICHENEREN”YIZHIDASUAN，HUODEZHONGJIANYINGDAYIQINGSHIMINGDAILINGXIAOZUBIDINGHEGUOWUYUANLIANFANGLIANKONGJIZHIBAOJULIYONG，BEIGUIRUGUODUWEIJIANWEI《XINXINGGUANZHUANGBINGDUFEIYANZHENLIAODASUAN》，BEIGUOWUYUANDAILINGTONGDAOCHENGWEIYIQINGFANGKONGJIUZHIZHONGZHENG、WEIZHONGHUANZHEDE“YACANGSHI”；JINLUOMIGUDIYANFAMIEHUOYIMIAO，YANFAJINDUCHUYUGUOJIQIANGXIANCHENGDU，JINHOUXINGUANMIEHUOYIMIAOYANFAYIJINRUIIIQILINCHUANGCHANGSHI，HUODENINGJINGXINGHEYANHULISHUJUJINHOU，YIMIAOJINGSHENPINGHUOPIBIANKESHANGSHI，CHENGWEIKANGJIYIQINGJUESHENGJUEDOUDE“SHASHOUJIAN”；YUZHONGGUOXIYIMIXINYUANXIEZUOZHANKAIDEHUASHIBAIDUKELISHIGUOJISHOUGEHUOPIJINRULINCHUANGCHANGSHIYIZHIXINGUANFEIYANDEZHONGYAOXINYAO，JUBEIWANZHENGZILICHANGSHICHANQUAN，YIHUODEALIANQIUSHANGSHIDAZHEN，YONGYUXINGUANFEIYANQINGZHENGDEYIZHI；SHOUTUOCHUCHANZHONGYAOPEIFANGKELIPEIZHITOUJIEQUWENKELI（“FEIYAN1HAOFANG”），YONGYUGUANGDONG30JIADINGDIANJIUZHIBINGYUANLIYONG，ZAILINCHUANGYIZHIXINGUANFEIYAN（QINGZHENG）HUANZHEZHONGYOUYONGLVDAODA94.21%。ZAIZHEIYIYANZHONGTUFADAZHONGWEISHENGSHIWUYANQIAN，GUOYAOTUANTIQIASHIYIGUAIYIDEGUOYAOCONGMING、GUOYAOJINGLI、GUOYAODAIJIAHEGUOYAOQILI，BODELESHIWUQIANLIDEGAODUZANMEIPINGGU，WANCHENGLEGUOYAOTUANTIPINPAIDAIJIADEHANQINGXINGBENTENG。

       阐扬财产上风 打造央企义务品牌

       阐扬行业带领感化 塑造品牌影响力

       YINWEIHANQINGYUANYOU，WOGUOYIYAOQIYECUNZAIFANWEIXIAO、SHUMUDUO、CHENGDUZHENGQIBUQIDENGTIMU，ZHANGAILEXINGYEDECHENGZHANG。JINGYOUJINCHENGBIANCEJIAZAYIQIEZHIDINGXIN，GUOYAOTUANTIDEYIYONGJIAOSHAODEGUOYOUBENQIANJIN，DONGYUANLESHANGQIANYIDESHEHUIBENQIAN，MINGXIANSUOXIAOLEGUOYOUBENQIANGONGXIAO，BINGZAIGUOYOUZICHANBAOZHIZENGZHIDETONGSHI，DONGYUANLESHEHUIBENQIANDECHENGZHANG，ZENGJINLEXINGYEDEZHENGHEHEGUIHUADIAOJI，YIYAOXINGYEQUANTICHENGDUYOUSUOQIANJIN。

       ZHENDUIWOGUOYIYAOXINGYEMANMANZOUCHU“XIAO、SAN、DUO、DI”DEZHUANGTAI，GUOYAOTUANTIJINGYOUJINCHENGJIAZAYIQIEZHIHEBENQIANYUNYING，BUSHIZHENGHEXINGYEBENQIAN，YUMINYINGQIYEPEIHESHENGLIDAZAOLONGGAITIANXIADEYAOPINHEYILIAODONGXICHANGTONGPEISONGSHOUJI，YANXUYOUHUASHICHANGCUNLIANG，XUEJIANEXINGXIEZUO，DAFUQIANJINLEXINGYEJIHEDU。

       ZAIZHUDONGBIANCEXINGYEZHENGHE、ZHUANXINGJINJIDETONGSHI，GUOYAOTUANTIHAICHONGSHICHANYANGSHOUYI、BENQIAN、PINPAIDESHANGFENG，ZHULIYIYAOXINGYEGONGJICEGUIHUAXINGDINGXIN。BIFANG，ZHONGYAOCAICHANZUOWEIYIGECHUANTONGCAICHAN，GUOJIQIYEDADOUFANWEIXIAO、CHANWUDANYI、CHENGZHANGSHOUXIAN。GUOYAOTUANTIZAIZHONGYAOTINGYEBANKUAIWANCHENGHUNGAIHOU，ZHUDONGZHENGHEXINGYEBENQIAN，CHENGCHIQIYEYANFAXINCHANWUHESHOUYIGEXINJINJI，SHIGUOYAOTUANTIZHONGYAOBANKUAIJISUCHENGZHANGCHENGWEIGUOJIZHONGYAOXINGYELINGJUNQIYE。ZUOWEIWOGUOXIYIYAOZOUXIANGTIANXIADEZHULIJUN，ZHONGGUOZHONGYAODECHANWUYEZHUDONGJINRULEXIBEIYAYANXIANGUODU，JUBUCHANWUWAIXIANGHUACHUCHAN，WEIXIYIYAOZOUXIANGTIANXIAZUOCHULESHOUYAOJINXIAN。

       LINGWAI，GUOYAOTUANTIHAIZHUDONGDAOCHANGYIYAOXINGYEGEZHUANYEXINGYEGUIFANDENIDING，YUXINGYETONGXIANGSHOUYIHEBENQIAN，DAITOUSHIXINGXINBANGMP，CAIJIANDIAODUIHEDUOYUCHANNENG，ZENGQIANGYIYAOKEJIYANFASHOUYILIYI，BIANCEXINGYEWANCHENGCONGSULVDAOPINDE、CONGFANWEIDAOXIAOYI、CONGJISUCUFANGSHIZENGTIANDAOCUFANGJINGYIHUAZENGTIANDEGAIBIAN，ZENGJINWOGUOYIYAOXINGYEQUANTICHENGDUDEQIANJIN，ZENGQIANGLEWOGUOYIYAOQIYEZAIGUOJIWUTAISHANGYUKUAGUOYAOQITONGTAIXIEZUODEQILI。

       情系民生精准扶贫 通报品牌焦点代价

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       苦守产物品德底线 掩护品牌相信度

       GUOYAOTUANTIANWENCHENGLI“PINDEDIYI”HE“YAN”ZIDANGTOUDEJILIERENSHI，SHIZAIJIANGCHANWUPINDEZUOWEIQIYEDEXINGMINGXIAN，BUSHIZAIJINGYIBANLI、GONGYIYOUHUA、SUIMICAOZONGSHANGXIAGONGFU，QIANGHUAGEGUANJIANJINCHENGJIEZHI，BINGJIEZHUSHUZIHUA、XINXIHUASHOUWAN，MANMANWANCHENGZHONGDIANCHANWUCONGWUZHITUIXIAO、CHUCHAN、CHAYAN、CUNCHU、FAMAIHELIYONGQUANCHENGXINXIHUAZHUISU，CHONGSHIBAOZHENGGUOMINYONGYAONINGJING。CHUGESHIZAICICIKANGYIZHANYIZHONG，GUOYAOTUANTIGONGJIBAOZHENGDEJISHIYIDEWUZHISHEBEIQUANSHUBAOZHIBAOLIANG，CHUCHANDESHUYIYIJIDEYAOPINSHIJIWUYIPINDEXIACI，SHIXINGDESHUYIWANJIDESHOUZHIKOUTIAOYUEDINGDANWUYIGUOSHI，YIGAODUDEYIWUGAN、GUOYINGDEZHIYESUYANG、CHAOZHUODEPINDEBAOZHENG，BODELEPUBIANDEZANMEI，ZHUJIULEJIANGUDEGUOYAOPINPAI。

       开辟朝上前进 塑造天下一流品牌

       办事国度计谋 打造特点国际品牌

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       增强国际交换 晋升品牌影响力

       GUOYAOTUANTIBUSHIKUOZHANTONGGUOJIGOUZAO、LIEGUOWEISHENGBUFEN、HEGEKUAGUOGONGSIDEJIAOHUANYUXIEZUO，CHONGSHICHANYANGYIYAOANKANGZHUYETEDIAN，PEIHEGUODUJIAOJIDAJU，QIANHOUCANYU“ZHONGFEIWEISHENGDAHUI”“YIDAIYIQITOUZIYUXIEZUOZUANYANHUI”“GUOJIKUAGUOGONGSIKUISHOUYUANZHUOJIHUI－SHIWUYAOPINNINGJINGYIWUGUOJIFUZHUANGLUNTANt.vhao.net”SANDAJIHUI，BINGZUOYIYAOANKANGFANCHOUDAZHIBAOGAO；QIANHOUHUANYINGTANSANGNIYA、WUZIBIEKESITAN、AISAIEBIYA、YINNIDENGGUODUYIYAOWEISHENGGAODENGBIEBAIHOUTUAN，YUYISELIE、HELAN、YINNI、JIANADA、ELUOSI、RUISHIDENGGUOZHUHUASHIGUANDUIZHILEJINMIQINMIDEJIEQIA，PEIHEBIANCEHUANQIUYILIAOANKANGQIJICHENGZHANG。

       XIJINPINGZONGBUGAOZAIDUIYU“ANKANGZHONGGUO”FUZHIDESHOUYAOCHANSHUZHONGZHICHU“BUQUANMINANKANG，JIUBUZHOUQUANXIAOKANG”，YIYAOXINGYEZAIXINSHIQIBIXUYAOZHUAJINBUDUANBAN，ZHANGWOXINJIYUAN，JIASULIYIQUDONG，WANCHENGYOUZHIYAODAGUOXIANGZHIYAOQIANGGUOGAIBIAN，ZHIYAORUXUNENGLIWEIBAOZHENGGUOMINANKANGHESHEHUIBUBIANCHANYANGBENSHENYINGYOUDEGANHUA。ZHANWANGJIANGLAI，GUOYAOTUANTIJIANGYANXUBINGCHI“GUANAIXINGMING BIHUANKANG”DEPINPAILINIAN，JUJIAOBANSHI“ANKANGZHONGGUO”GUODUJIMOU，YIGAOPINDECHENGZHANGWEIJIAODIAN，DUIZHIPINPAIJIMOUYINLINGPINPAICHENGZHANG，YANXUJINSHENGPINPAIDAIJIA，BUSHIDAZAOJUBEIZHONGGUOTEDIANHEGUOJIYINGXIANGLIDETIANXIAYILIUPINPAI。