ZHUANZIGUOZIWEI:http://www.sasac.gov.cn/n4470048/n13461446/n14717310/n14807629/c15945771/content.html
中国医药团体无限公司党委布告、董事长 刘敬桢
GUOMINANKANGSHIMINZUXINGSHENGHEGUODUQIANGSHENGDESHOUYAOBIAOJI。XIJINPINGZONGBUGAOZHICHU,YAOBAGUOMINANKANGFANGZAIYOUXIANCHENGZHANGDEJIMOUWEIZHI,YIQIANJINANKANGHUKOU、YOUHUAANKANGBANSHI、WANMEIANKANGBAOZHENG、FUZHIANKANGQINGKUANG、CHENGZHANGANKANGCAICHANWEIZHONGDIAN,JIASUBIANCEANKANGZHONGGUOFUZHI,JINLIQUANFANGWEI、QUANZHOUQIBAOZHENGGUOMINANKANG。DANGDESHIJIUDAZUOCHULESHIXINGANKANGZHONGGUOJIMOUDEYANZHONGJUEYIDASUANANPAI,CHONGSHIBIAOXIANLEDANGZHONGJIAN、GUOWUYUANDUIYANHUGUOMINANKANGDEGUODUANJUEJI,CHONGSHIZHANGXIANLEYIGUOMINWEIZHONGJIANDECHENGZHANGLINIAN。
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励精图治 传承良好品牌基因
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品牌理念的释义
ANKANGZHIYUXINGMING,RUGUANGXIANZHIYUTAIYANG。JUBEIANKANG,XINGMINGCAISHENGSHENGBUSHI,CANBAOGUANGHUI。HUKOUYINANKANGERKUAJIAO,XINGMINGYINANKANGERCHAOZHUO。
GUANAIXINGMING,BIHUANKANG,SHIGUOYAOTUANTIGAOSHANGDESHIMING。
GUANAIXINGMING,BIHUANKANG,SHIGUOYAOTUANTIBUBIANDEXINYU。
GUOYAOTUANTIYONGBULVSHIXINGXINYU,YONGQILIDUIXIANXUNUO。YIKAOCAICHANCHANQUN、BANSHIMAOYI、KEYANSHEXIANGQILIHEGUOJIWAIDEYINGXIAOSHOUJI,BAGUANAIYUBIHUSABIANRENSHI。GUOYAOTUANTINULIYUZHOUQUANJINSHENGQIYEBENZHI,ZAICHENGZHANGZHONGBUSHICHAOCHUZIWO,XIANGZHECHENGLICHAOZHUODEJUBEIHUANQIUXIEZUOLIDETIANXIAYILIUQIYEDEFANGZHENMAIJIN。
GUANAIXINGMING,BIHUANKANG,SHIGUOYAOTUANTIBUXIEDEXUNQIU。
GUANAIXINGMING,BIHUANKANG,GUOYAOTUANTIYONGJIUZAININSHENBIAN。
品牌标识的释义

CHENGHAO:XINGMINGZHIXIN
SHIYI:SHANGSHANRUOSHUI,DAAIWUJIANG
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SIGEDUIPINPAIDEJIESHI

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计谋引领 拟定实行品牌计谋
PINPAIDIZAODAIJIA,JIASUPINPAICHENGZHANGSHIBIANCEGUOYAOTUANTIGAOPINDECHENGZHANGDESHUTUTONGGUI。CHENGLIYUGUOJIYILIUQIYEXIANGHUNPEIDEPINPAICHENGZHANGJIMOU,SHIGUOYAOTUANTIQUANTICHENGZHANGJIMOUDESHOUYAOGOUCHENGJUBU,SHISHIXING“ZOUJINLAI”JIMOUDESHOUYAOSHOUWAN。
国药团体品牌计谋的指点思惟
YIXIJINPINGXINSHIQIZHONGGUOTEDIANSHEHUIZHUYISIWEIWEIZHIYIN,YI“ANKANGZHONGGUO2035JIMOU”WEIZUNSHOU,YIQIANJINGUOMINANKANGCHENGDUWEIJIAODIAN,BINGCHI“GUANAIXINGMING、BIHUANKANG”DEQIYEJIAODIANLINIAN,YIGUOYAOTUANTI“SILIANGBAZHU、BAIQIANGWANYI”JIMOUFANGZHENWEIDONGSHENDIAN,YIPINDEWEIJISHI,YIPINPAIWEICHULIDIAN,ZUOQIANGZUOYOUZUODAGUOYAOTUANTIYIYAODAANKANGQUANCAICHANLIAN。
国药团体品牌计谋成长方针
YIGUOYAOTUANTIMUPINPAI(BAOLUOJIAODIANTUXING、“GUOYAOTUANTI”“SINOPHARM”JITUXINGBIMOZUHE)JIAODIANDAIJIAWEIGUANXIA,YIZHIZUGUOMINDAZHONGDUOTIAOLIDUOYUANHUAANKANGXUYAOWEIJIREN,JIANGGUOYAOTUANTIDAGOUCHENGZHIDILIANGHAO、PINPAICHAOZHUO、BAIXINGHUANYING、ZHONGGUODIYIDEYIYAODAANKANGQIYE。
GUOYAOTUANTIZIPINPAIJIANGMUPINPAIJIAODIANDAIJIAZAIGECAICHAN、GEDIYUDENGXIFENFANCHOUJIAYIYANZHANG,YIZHIWEIBEN,YICHENGWEIGEN,WANCHENGCHABIEHUAPINPAISHANGFENG,PEIYANGCHUYIPIPINDELIANGHAO、DINGWEIQINGCHU、SHICHANGXIANGXINDEZIPINPAI。
聚焦主业 晋升焦点品牌上风
ZUOWEIGUOWUYUANGUOZIWEIJIANJIEBANLIDEDAXINGYIYAOANKANGCAICHANTUANTI,GUOYAOTUANTIGOUJIANLEJIYANFA、CAICHANZHIZUO、WULIUFENXIAO、PIFALIANSUO、YILIAOANKANG、GONGCHENGSHOUYI、ZHUANYEHUIZHAN、GUOJIYUNYING、JINRONGTOUZIDENGWEIYITIDEDAANKANGQUANCAICHANLIAN,QIXIA1600DUOJIAZIGONGSIHEGUOYAOKONGGU、GUOYAOGUFEN、GUOYAOFENQI、TIANTANSHENGWU、GUDAIZHIYAO、ZHONGGUOZHONGYAO、TAIJITUANTI7JIASHANGSHIGONGSI,YUANGONGZONGRENSHU16WANDUOREN。
对峙知行合一 构建国药品牌怪异代价
ZHIXINGHEYISHIGUOYAOTUANTIPINPAIJIMOUDEDISE。CONGQUANCAICHANLIANDONGSHEN,BUSHIZUOQIANGZUOYOUZUODAYIYAOANKANGZHUYE,JISHIGUOYAOTUANTIPINPAIJINGLIDENEIHANXUNQIU,YESHICHENGJIGUOYAOTUANTIPINPAIDAIJIADEDIZIQILI。DUONIANLAI,GUOYAOTUANTITUODANGCHENGZHANG。2010-2019NIAN,GUOYAOTUANTITINGYEZHICHU、ZICHANZONGENIANFUHEZENGTIANLVBIELIDAODA21.71%HE21.87%。2019NIAN,GUOYAOTUANTITINGYEZHICHUJIN5000YIYUAN,WEILIETIANXIA500QIANGQIYEBANGDANDI145WEI,YINGXIANGLIBUSHIJINSHENG。ZAITIANXIA500QIANGYIYAOQIYEBANGDANZHONGWEILIEQIAN5WEI。GUOYAOTUANTIFANWEI、XIAOYIHEZONGHEQILIYANXUDUIZHIZHONGGUOHEYAZHOUYIYAOXINGYEQIANGXIANWEIZHI,YANXUQINIANDUBEIGUOWUYUANGUOZIWEIPINGWEI“ZHONGJIANQIYEDANRENRENYUNTINGSHIJICHAHEAJIQIYE”。GUOYAOTUANTIRUWEIZHONGJIANDIANSHITAI“2019ZHONGGUOPINPAIQIANGGUOSHENGDIANDIANFAN100PINPAI”,ZAI《GUOMINRIBAO》“ZHONGGUOPINPAICHENGZHANG(QIYE)ZHISHUBANGDAN”ZHONGWEILIEYIYAOLEIQIYEDIYIMING。ZAIGUOJIQUANSHIJUZIPINPAIDAIJIAZHENGXUNGONGSIBrand FinanceXUANBUDE2020NIANHUANQIUPINPAIDAIJIAYIYAOQIYE25QIANGPAIMINGZHONG,RONGYINGYAZHOUDIYI。
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GUOYAOTUANTICHENGLILESHENGWUZHIYAO、MAZUIJINGLIYAOPIN、KANGZHANRANYAO、KANGZHONGLIUYAO、XINNAOXUEGUANYONGYAO、HUXITIXIYONGYAODENGCHUCHANJIDIHEYAOCAIJIDI,HEJINGYOUJINCHENGMEIGUOFDA、OUMENGRENZHENG,WHOYURENZHENGDEHESHIGUOJIGUIFANDECHUCHANXIAN。CIZHONG,SHENGWUYIYAOYANFACHUCHANQIYE,KECHUCHANZHONGGUOFADINGDEYIQIEMIANYIDASUANYIMIAOZHONGLEI,CHENGDANGLE80%YISHANGDEGUODUMIANYIDASUANYONGYIMIAODECHUCHANSHIMING,YESHIHUANQIUPAIMINGDILIUDEYIMIAOGONGJISHANG。
GUOYAOTUANTIDAZAOLEYITIAOBAOLUOZHONGYAOSHIZHI、KEYAN、CHUCHAN、FAMAIDEWANZHENGZHONGYAODAANKANGQUANCAICHANLIAN,JUBEI1300DUOGECHENGYAOPINGUI,8GEZHONGHUALAOZIHAOPINPAIHE5GEFEIWUZHIWENMINGYICHAN,ZHUDONGCHUANCHENGCHUANTONGXIYIYAOWENMINGJINGSUI。
GUOYAOTUANTIPEIYANGLEZHONGGUOGUOJIYILIAODONGXIBOLANHUIDENG30DUOGEZHANHUIPINPAI,LONGGAIQUANSHURENLEIANKANGCAICHANLIAN,BINGCONGANKANGYANZHANGZHIJIAODAO、BANLAN、XINGYUNDENGCAICHANJIGEXIFENFANCHOU,DAZAOHUIZHAN、ZIXUNJISHUZIHUABANSHIZHANLANPINGTAI,DONGYUANLEQUANSHUYIYAOXINGYEJIXIANGGANXINGYEDECHENGZHANG。
GUOYAOTUANTISHENGLIMOSUO“DAANKANGGUANDIANDIAN”DEXINXINGXINGSHI,ZUJIANLEBAOLUO“GUOZHIYAOFANG”“GUODAYAOFANG”“JINXIANGDAYAOFANG”“LERENTANG”“SHENGDESHENG”“TIANYITANG”“NINGDETANG”“TONGJUNGE”DENGPINPAIZAINEIDE10000DUOJIAPIFALIANSUOYAODIAN;CHENGLILEYILIAOBANSHISHOUJI,GOUCHENGHENAN、HUBEI、LIAONINGDENGDUOGEDIYUYILIAOJIQUN,JUBEI129JIAYILIAOJIGOU,YIHUZHIYUANJIN2WANREN,ZONGCHUANGWEISHUCHAO1.6WANZHANG,GOUCHENGLEZONGHEXINGBINGYUANYUKOUQIANG、FUYOU、YIXUEMEIRONG、KANGYANG、XUEYEWURANZHONGJIANDENGTEDIANZHUANKEYILIAOJIGOUPEIHECHENGZHANGDEPINGMIANZHENLIAOKUANSHI,RANGGENGDUORENXIANGYONGDAOBIANLIDEYILIAOANKANGBANSHI。
2020NIAN,ZAIKANGJIXINGUANFEIYANYIQINGZHONG,GUOYAOTUANTICHUCHANDE22ZHONGHUXIDAOJIANCESHIJIHEZAIDIYISHIHOUJIECHULEYIZHIBINGDU,CHENGWEIZHONGJIUJIANDINGBENCIFEIYANYIQINGXIXINXINGGUANZHUANGBINGDUZHANRANDE“ZHINANZHEN”;QIANGXIANSHENGLIYANZHICHUXINXINGGUANZHUANGBINGDUHESUANFENZIJIANCESHIJIHE,SHOUPIJINGYOUJINCHENGGUODUYAOJIANJURENZHENG,BINGJINGYOUJINCHENGOUMENGCERENZHENG,SHIBINGHUANSHAICHA、BINGDUJIANCEFENSHOUDE“TANZHAODENG”;QIANGXIANTICHU“YONGXINGUANBINGYUZHEDEXUEJIANGYIZHIWEICHENEREN”YIZHIDASUAN,HUODEZHONGJIANYINGDAYIQINGSHIMINGDAILINGXIAOZUBIDINGHEGUOWUYUANLIANFANGLIANKONGJIZHIBAOJULIYONG,BEIGUIRUGUODUWEIJIANWEI《XINXINGGUANZHUANGBINGDUFEIYANZHENLIAODASUAN》,BEIGUOWUYUANDAILINGTONGDAOCHENGWEIYIQINGFANGKONGJIUZHIZHONGZHENG、WEIZHONGHUANZHEDE“YACANGSHI”;JINLUOMIGUDIYANFAMIEHUOYIMIAO,YANFAJINDUCHUYUGUOJIQIANGXIANCHENGDU,JINHOUXINGUANMIEHUOYIMIAOYANFAYIJINRUIIIQILINCHUANGCHANGSHI,HUODENINGJINGXINGHEYANHULISHUJUJINHOU,YIMIAOJINGSHENPINGHUOPIBIANKESHANGSHI,CHENGWEIKANGJIYIQINGJUESHENGJUEDOUDE“SHASHOUJIAN”;YUZHONGGUOXIYIMIXINYUANXIEZUOZHANKAIDEHUASHIBAIDUKELISHIGUOJISHOUGEHUOPIJINRULINCHUANGCHANGSHIYIZHIXINGUANFEIYANDEZHONGYAOXINYAO,JUBEIWANZHENGZILICHANGSHICHANQUAN,YIHUODEALIANQIUSHANGSHIDAZHEN,YONGYUXINGUANFEIYANQINGZHENGDEYIZHI;SHOUTUOCHUCHANZHONGYAOPEIFANGKELIPEIZHITOUJIEQUWENKELI(“FEIYAN1HAOFANG”),YONGYUGUANGDONG30JIADINGDIANJIUZHIBINGYUANLIYONG,ZAILINCHUANGYIZHIXINGUANFEIYAN(QINGZHENG)HUANZHEZHONGYOUYONGLVDAODA94.21%。ZAIZHEIYIYANZHONGTUFADAZHONGWEISHENGSHIWUYANQIAN,GUOYAOTUANTIQIASHIYIGUAIYIDEGUOYAOCONGMING、GUOYAOJINGLI、GUOYAODAIJIAHEGUOYAOQILI,BODELESHIWUQIANLIDEGAODUZANMEIPINGGU,WANCHENGLEGUOYAOTUANTIPINPAIDAIJIADEHANQINGXINGBENTENG。
阐扬财产上风 打造央企义务品牌
阐扬行业带领感化 塑造品牌影响力
YINWEIHANQINGYUANYOU,WOGUOYIYAOQIYECUNZAIFANWEIXIAO、SHUMUDUO、CHENGDUZHENGQIBUQIDENGTIMU,ZHANGAILEXINGYEDECHENGZHANG。JINGYOUJINCHENGBIANCEJIAZAYIQIEZHIDINGXIN,GUOYAOTUANTIDEYIYONGJIAOSHAODEGUOYOUBENQIANJIN,DONGYUANLESHANGQIANYIDESHEHUIBENQIAN,MINGXIANSUOXIAOLEGUOYOUBENQIANGONGXIAO,BINGZAIGUOYOUZICHANBAOZHIZENGZHIDETONGSHI,DONGYUANLESHEHUIBENQIANDECHENGZHANG,ZENGJINLEXINGYEDEZHENGHEHEGUIHUADIAOJI,YIYAOXINGYEQUANTICHENGDUYOUSUOQIANJIN。
ZHENDUIWOGUOYIYAOXINGYEMANMANZOUCHU“XIAO、SAN、DUO、DI”DEZHUANGTAI,GUOYAOTUANTIJINGYOUJINCHENGJIAZAYIQIEZHIHEBENQIANYUNYING,BUSHIZHENGHEXINGYEBENQIAN,YUMINYINGQIYEPEIHESHENGLIDAZAOLONGGAITIANXIADEYAOPINHEYILIAODONGXICHANGTONGPEISONGSHOUJI,YANXUYOUHUASHICHANGCUNLIANG,XUEJIANEXINGXIEZUO,DAFUQIANJINLEXINGYEJIHEDU。
ZAIZHUDONGBIANCEXINGYEZHENGHE、ZHUANXINGJINJIDETONGSHI,GUOYAOTUANTIHAICHONGSHICHANYANGSHOUYI、BENQIAN、PINPAIDESHANGFENG,ZHULIYIYAOXINGYEGONGJICEGUIHUAXINGDINGXIN。BIFANG,ZHONGYAOCAICHANZUOWEIYIGECHUANTONGCAICHAN,GUOJIQIYEDADOUFANWEIXIAO、CHANWUDANYI、CHENGZHANGSHOUXIAN。GUOYAOTUANTIZAIZHONGYAOTINGYEBANKUAIWANCHENGHUNGAIHOU,ZHUDONGZHENGHEXINGYEBENQIAN,CHENGCHIQIYEYANFAXINCHANWUHESHOUYIGEXINJINJI,SHIGUOYAOTUANTIZHONGYAOBANKUAIJISUCHENGZHANGCHENGWEIGUOJIZHONGYAOXINGYELINGJUNQIYE。ZUOWEIWOGUOXIYIYAOZOUXIANGTIANXIADEZHULIJUN,ZHONGGUOZHONGYAODECHANWUYEZHUDONGJINRULEXIBEIYAYANXIANGUODU,JUBUCHANWUWAIXIANGHUACHUCHAN,WEIXIYIYAOZOUXIANGTIANXIAZUOCHULESHOUYAOJINXIAN。
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情系民生精准扶贫 通报品牌焦点代价
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